Comments for FreshNetworks Blog http://blog.freshnetworks.com Social media, Web 2.0 and online communities Thu, 20 Nov 2008 08:24:03 +0000 http://wordpress.org/?v=2.5.1 Comment on Will social media be used as well once the election’s over? by FreshNetworks Blog » Blog Archive » Turkey texts - social media makes advice lines more useful http://blog.freshnetworks.com/2008/11/will-social-media-be-used-as-well-once-the-elections-over/#comment-1912 FreshNetworks Blog » Blog Archive » Turkey texts - social media makes advice lines more useful Thu, 20 Nov 2008 00:26:14 +0000 http://blog.freshnetworks.com/?p=384#comment-1912 [...] on our screens and the potential Obama administration that comes into power next year. But with Obama’s use of social media (stories of him abandoning his BlackBerry aside) I would imagine he wouldn’t be calling for a [...] [...] on our screens and the potential Obama administration that comes into power next year. But with Obama’s use of social media (stories of him abandoning his BlackBerry aside) I would imagine he wouldn’t be calling for a [...]

]]> Comment on Things we learn from Obama: calls to action reap rewards in online communities by Luidt de Obama regering het internet tijdperk in? | Puyt Consultancy http://blog.freshnetworks.com/2008/09/things-we-learn-from-obama-calls-to-action-reap-rewards-in-online-communities/#comment-1899 Luidt de Obama regering het internet tijdperk in? | Puyt Consultancy Tue, 18 Nov 2008 19:52:29 +0000 http://blog.freshnetworks.com/?p=310#comment-1899 [...] One issue we spend a lot of time working on when building online communities at FreshNetworks is how to ensure and encourage participation. How do you design and build a community site which will make your target audience want to take part and then take the step to actually take part, contributing something or adding to the community in some way. The best and simplest solution is just to make it really easy for the community members to do things and to make it very clear to them what the benefits are. Obama’s site is a textbook example of how to do this and, I believe, this good online strategy and design has led to the impressive online community and support that is being spoken of. — Matt Rhodes, Things we learn from Obama: calls to action reap rewards in online communities — FreshNetworks... [...] [...] One issue we spend a lot of time working on when building online communities at FreshNetworks is how to ensure and encourage participation. How do you design and build a community site which will make your target audience want to take part and then take the step to actually take part, contributing something or adding to the community in some way. The best and simplest solution is just to make it really easy for the community members to do things and to make it very clear to them what the benefits are. Obama’s site is a textbook example of how to do this and, I believe, this good online strategy and design has led to the impressive online community and support that is being spoken of. — Matt Rhodes, Things we learn from Obama: calls to action reap rewards in online communities — FreshNetworks… [...]

]]> Comment on Online surveys bore respondents - they need to be engaged by Matt http://blog.freshnetworks.com/2008/11/online-surveys-bore-respondents-they-need-to-be-engaged/#comment-1896 Matt Tue, 18 Nov 2008 14:33:30 +0000 http://blog.freshnetworks.com/?p=402#comment-1896 @Katie - thanks for that. A really interesting read. I fear though that people are piloting these 'Terrible Questionnaires' but either don't know why they're bad or are too focused on making the questionnaire fit their approach or their proposed analysis framework to see that they are cumbersome. @Simon Shorter more targeted questionnaires would be a good step forward in the industry. Let's leave the long rambling questionnaires to omnibuses (I've heard some great ones that combines such odd subjects "thanks for your views on the next general election, and now I'd like to move on to think about biscuits"). And social rewards do make a huge difference - we actually pitched yesterday to a financial services firm on the basis of social incentives not monetary ones for their online research community. It's great to see buyers who are keen to experiment and try something new. @Katie - thanks for that. A really interesting read. I fear though that people are piloting these ‘Terrible Questionnaires’ but either don’t know why they’re bad or are too focused on making the questionnaire fit their approach or their proposed analysis framework to see that they are cumbersome.

@Simon Shorter more targeted questionnaires would be a good step forward in the industry. Let’s leave the long rambling questionnaires to omnibuses (I’ve heard some great ones that combines such odd subjects “thanks for your views on the next general election, and now I’d like to move on to think about biscuits”). And social rewards do make a huge difference - we actually pitched yesterday to a financial services firm on the basis of social incentives not monetary ones for their online research community. It’s great to see buyers who are keen to experiment and try something new.

]]> Comment on Online surveys bore respondents - they need to be engaged by Simon http://blog.freshnetworks.com/2008/11/online-surveys-bore-respondents-they-need-to-be-engaged/#comment-1895 Simon Tue, 18 Nov 2008 13:54:29 +0000 http://blog.freshnetworks.com/?p=402#comment-1895 An extra issue is that online research is panel based - therefore the same pool of people get exposed to similar surveys on a more regular basis, increasing the chances of both wear-out and format recognition. I agree that to engage, we need to modify to suit the platform (the same with anything - take TV advertising during VOD as one example). Shorter, more varied questionnaires with a tangible reward (social, rather than monetary, as you cleverly noted recently) is the way to go An extra issue is that online research is panel based - therefore the same pool of people get exposed to similar surveys on a more regular basis, increasing the chances of both wear-out and format recognition.

I agree that to engage, we need to modify to suit the platform (the same with anything - take TV advertising during VOD as one example). Shorter, more varied questionnaires with a tangible reward (social, rather than monetary, as you cleverly noted recently) is the way to go

]]> Comment on Online surveys bore respondents - they need to be engaged by Katie Harris http://blog.freshnetworks.com/2008/11/online-surveys-bore-respondents-they-need-to-be-engaged/#comment-1893 Katie Harris Tue, 18 Nov 2008 10:17:26 +0000 http://blog.freshnetworks.com/?p=402#comment-1893 It's pretty much the same down here (in Australia) too! You might like this: http://www.zebra-research.com.au/bt_zebra_2.pdf : P It’s pretty much the same down here (in Australia) too!

You might like this:

http://www.zebra-research.com.au/bt_zebra_2.pdf

: P

]]> Comment on Online community managers: meet-up in London by Matt http://blog.freshnetworks.com/2008/11/online-community-managers-meet-up-in-london/#comment-1892 Matt Tue, 18 Nov 2008 09:57:20 +0000 http://blog.freshnetworks.com/?p=399#comment-1892 Hi Raj, we're hoping it will be a good event and as long as people are keen (and turn up!) we'll no doubt be running more in the future... Hi Raj, we’re hoping it will be a good event and as long as people are keen (and turn up!) we’ll no doubt be running more in the future…

]]> Comment on Online community managers: meet-up in London by Raj Anand http://blog.freshnetworks.com/2008/11/online-community-managers-meet-up-in-london/#comment-1884 Raj Anand Mon, 17 Nov 2008 20:36:29 +0000 http://blog.freshnetworks.com/?p=399#comment-1884 Sounds like a very interesting event ! I hope it is regular event, would be excellent to attend at some point. Sounds like a very interesting event ! I hope it is regular event, would be excellent to attend at some point.

]]> Comment on FreshNetworks social media diary 14/11/2008 - Windows Live by Pages tagged "diary" http://blog.freshnetworks.com/2008/11/freshnetworks-social-media-diary-14112008-windows-live/#comment-1878 Pages tagged "diary" Sun, 16 Nov 2008 13:04:51 +0000 http://blog.freshnetworks.com/?p=398#comment-1878 [...] bookmarks tagged diary FreshNetworks social media diary 14/11/2008 - Wind... saved by 5 others     ravendellchair bookmarked on 11/16/08 | [...] [...] bookmarks tagged diary FreshNetworks social media diary 14/11/2008 - Wind… saved by 5 others     ravendellchair bookmarked on 11/16/08 | [...]

]]> Comment on So how does social networking improve efficiency at work? by John Welsh http://blog.freshnetworks.com/2008/11/so-how-does-social-networking-improve-efficiency-at-work/#comment-1871 John Welsh Sat, 15 Nov 2008 22:46:36 +0000 http://blog.freshnetworks.com/?p=396#comment-1871 I like your fact-driven response to that dreary old argument about Facebook use in offices. It needs to be admonished. But, on a more emotional level, I am just amazed that any company is having such problems any longer. Surely ALL companies are considering very carefully their response to the explosion of social media and the likely impact on their business. What better way to get up to speed than use the activities and habits of their existing teams to help them take the first steps forward. Or am I missing something? I like your fact-driven response to that dreary old argument about Facebook use in offices. It needs to be admonished. But, on a more emotional level, I am just amazed that any company is having such problems any longer. Surely ALL companies are considering very carefully their response to the explosion of social media and the likely impact on their business. What better way to get up to speed than use the activities and habits of their existing teams to help them take the first steps forward. Or am I missing something?

]]> Comment on Things we learn from Obama: calls to action reap rewards in online communities by Social Bookmarking » Blog Archive » Roundup: 50 suggestions for how President-elect Obama can use the Internet to govern http://blog.freshnetworks.com/2008/09/things-we-learn-from-obama-calls-to-action-reap-rewards-in-online-communities/#comment-1845 Social Bookmarking » Blog Archive » Roundup: 50 suggestions for how President-elect Obama can use the Internet to govern Thu, 13 Nov 2008 00:23:44 +0000 http://blog.freshnetworks.com/?p=310#comment-1845 [...] One issue we spend a lot of time working on when building online communities at FreshNetworks is how to ensure and encourage participation. How do you design and build a community site which will make your target audience want to take part and then take the step to actually take part, contributing something or adding to the community in some way. The best and simplest solution is just to make it really easy for the community members to do things and to make it very clear to them what the benefits are. Obama’s site is a textbook example of how to do this and, I believe, this good online strategy and design has led to the impressive online community and support that is being spoken of. — Matt Rhodes, Things we learn from Obama: calls to action reap rewards in online communities — FreshNetworks... [...] [...] One issue we spend a lot of time working on when building online communities at FreshNetworks is how to ensure and encourage participation. How do you design and build a community site which will make your target audience want to take part and then take the step to actually take part, contributing something or adding to the community in some way. The best and simplest solution is just to make it really easy for the community members to do things and to make it very clear to them what the benefits are. Obama’s site is a textbook example of how to do this and, I believe, this good online strategy and design has led to the impressive online community and support that is being spoken of. — Matt Rhodes, Things we learn from Obama: calls to action reap rewards in online communities — FreshNetworks… [...]

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