Predictably irrational
Some more Required Reading to start September. Dan Ariely is a Behavioural Economist at MIT, and a significant contributor to our thinking of why and how people act and behave as they do. I find his observations and theories to be particularly pertinent to online communities, and we use his thoughts a lot at FreshNetworks. I will post my thoughts on his book Predictably Irrational and how it relates to online communities in a few weeks. In the meantime I enjoyed his brief YouTube video on the same subject.
