FreshNetworks Blog

A couple of days ago I blogged about some of the emerging analysis of online communities and their benefits from the Deloitte and Beeline Labs 2008 Tribalization of Business Study. I’ve  now seen the full slide deck and have posted this below.

For me, perhaps the most shocking statistic in this study continues to be that 34% of the communities studied did not have somebody charged with managing them. One of the things that people can easily overlook with online communities is that, although technology is important, these are social environments and so the social structure needs to be set up and then managed correctly. A good community manager is critical and when paired with an effective strategy and good technology it can make a community really fly.

I should also add that whilst the social aspects are important, so is technology. In fact another revealing statistic from the study is that almost one in ten of the communities studied had more than ten community managers. With good technology and an effective strategy you can really make this process more efficient. Meaning that a community can grow significantly, without a concomitant increase in bodies managing the community.

Anyway, here are the slides

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