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	<title>Comments on: How online communities and social networks amplify word of mouth</title>
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	<link>http://blog.freshnetworks.com/2008/07/how-online-communities-and-social-networks-amplify-word-of-mouth/</link>
	<description>Social media, Web 2.0 and online communities</description>
	<pubDate>Fri, 09 Jan 2009 23:25:56 +0000</pubDate>
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		<title>By: FreshNetworks Blog &#187; Blog Archive &#187; Your own branded online community vs advertising on Facebook</title>
		<link>http://blog.freshnetworks.com/2008/07/how-online-communities-and-social-networks-amplify-word-of-mouth/#comment-1003</link>
		<dc:creator>FreshNetworks Blog &#187; Blog Archive &#187; Your own branded online community vs advertising on Facebook</dc:creator>
		<pubDate>Thu, 28 Aug 2008 11:59:27 +0000</pubDate>
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		<description>[...] at FreshNetworks, often advocate branded online communities over Facebook advertising campaigns. An online community is not the same as a social network and people do visit online communities when in the demand-fulfilment mind-set. For example they [...]</description>
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