How Mozilla set a download record by using social media
There is a great blog post by Jennifer Leggio here about how Mozilla achieved a world record in number of software downloads for its latest Firefox 3 browser launch. Famed for their word of mouth customer engagement strategy, they have continued to show other brands just how its done.
The interesting thing about the latest strategy is the creation of their own Spread Firefox community site, making it the central hub that connects up all the other networks in the ecosystem. From this site their brand advocates were invited to help get ready for ‘Download’ Day’ and were equipped with badges and download pledges to put on their other social network sites. Members of these communities were pointed back to the Spread Firefox community site.
A great example of how word of mouth can be measured in spades: 1.7m pledges, 43m people reached through the placing of badges on other networks, 8m downloads in 24hrs!
Some more reading
- Firefox 3 Makes It Into the Guinness Book of World Records
- Its official - you helped set a World Record
- Firefox over 19% market share mark
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