http://blog.freshnetworks.com/2008/07/do-branded-online-communities-fail/ Social media, Web 2.0 and online communities Fri, 09 Jan 2009 21:07:17 +0000 http://wordpress.org/?v=2.5.1 http://blog.freshnetworks.com/2008/07/do-branded-online-communities-fail/#comment-758 FreshNetworks Blog » Blog Archive » Some evidence of online community benefits Fri, 01 Aug 2008 11:22:51 +0000 http://blog.freshnetworks.com/?p=224#comment-758 [...] Beeline Labs Tribalisation of Business Study that everybody seems to be talking about (including me here and here).  They are running a webinar next week on the study and I came across some slides they [...] [...] Beeline Labs Tribalisation of Business Study that everybody seems to be talking about (including me here and here).  They are running a webinar next week on the study and I came across some slides they [...]

]]> http://blog.freshnetworks.com/2008/07/do-branded-online-communities-fail/#comment-733 Why online communities fail « Emerson Direct Marketing Observations Wed, 30 Jul 2008 15:10:12 +0000 http://blog.freshnetworks.com/?p=224#comment-733 [...] is a response from FreshNetworks in response to the Wall Street Jorunal Article in which they are essentially saying, Branded online [...] [...] is a response from FreshNetworks in response to the Wall Street Jorunal Article in which they are essentially saying, Branded online [...]

]]> http://blog.freshnetworks.com/2008/07/do-branded-online-communities-fail/#comment-726 13 blogs on why online communities fail « Emerson Direct Marketing Observations Tue, 29 Jul 2008 21:01:31 +0000 http://blog.freshnetworks.com/?p=224#comment-726 [...] is a response from FreshNetworks in response to the Wall Street Jorunal Article in which they are essentially saying, Branded online [...] [...] is a response from FreshNetworks in response to the Wall Street Jorunal Article in which they are essentially saying, Branded online [...]

]]> http://blog.freshnetworks.com/2008/07/do-branded-online-communities-fail/#comment-661 FreshNetworks Blog » Blog Archive » More clarity on branded online communities ‘failing’ Wed, 23 Jul 2008 12:05:22 +0000 http://blog.freshnetworks.com/?p=224#comment-661 [...] Street Journal blog entry discussing how online communities fail. I wrote about this on our blog (here) and that article was also republished by FutureLab and [...] [...] Street Journal blog entry discussing how online communities fail. I wrote about this on our blog (here) and that article was also republished by FutureLab and [...]

]]> http://blog.freshnetworks.com/2008/07/do-branded-online-communities-fail/#comment-653 Joanne Jacobs Tue, 22 Jul 2008 16:38:29 +0000 http://blog.freshnetworks.com/?p=224#comment-653 I still think the whole concept of an 'Online Community Manager' is internally flawed. I think what we're talking about here is more of a subeditor than anything else. They have a capacity to moderate content and they commission new content based on the activity/requests of the community. The very word 'manager' sends ALL the wrong messages. They don't have control over the community; they facilitate content creation and maximise the value of the information disseminated throughout the community. We have to get over these notions of control and move more in to facilitation and advocacy. I still think the whole concept of an ‘Online Community Manager’ is internally flawed. I think what we’re talking about here is more of a subeditor than anything else. They have a capacity to moderate content and they commission new content based on the activity/requests of the community. The very word ‘manager’ sends ALL the wrong messages. They don’t have control over the community; they facilitate content creation and maximise the value of the information disseminated throughout the community. We have to get over these notions of control and move more in to facilitation and advocacy.

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