Archive for 9th July 2008

How Mozilla set a download record by using social media

9th July 2008, 03:47 pm

There is a great blog post by Jennifer Leggio here about how Mozilla achieved a world record in number of software downloads for its latest Firefox 3 browser launch. Famed for their word of mouth customer engagement strategy, they have continued to show other brands just how its done.

The interesting thing about the latest strategy is the creation of their own Spread Firefox community site, making it the central hub that connects up all the other networks in the ecosystem. From this site their brand advocates were invited to help get ready for ‘Download’ Day’ and were equipped with badges and download pledges to put on their other social network sites. Members of these communities were pointed back to the Spread Firefox community site.

A great example of how word of mouth can be measured in spades: 1.7m pledges, 43m people reached through the placing of badges on other networks, 8m downloads in 24hrs!

Some more reading

Category: Helen Trim, Social Media, Word of Mouth  |  Comment

The power of influencers

9th July 2008, 01:10 am

Influencers are important. They’re the people who sit at the heart of online communities. They help you to manage and run the community, they act as strong advocates for your brand and they amplify word of mouth.

For many, influencers are the most important people to reach online. The assumption is that they are the ones that will talk about your brand most and spread the word. At FreshNetworks, we agree that influencers are important, they will help to further your brand image. However, unlike many people we think that somebody isn’t inherently an influencer. Different people can be influencers for different brands.

So attracting influencers is important. In fact attracting potential influencers is important. The set of slides below introduces how you might do this.

Some more reading

Category: Matt Rhodes, Required reading  |  3 Comments