FreshNetworks Blog

Joanne Jacobs from Xenial Media gave a great example at yesterday’s Social Media Influence conference in London of how blogs were used internally in an Australian hospital.

The hospital wanted to improve morale and the satisfaction level among staff. Their solution was relatively cheap and made good use of social media. They installed screens in kiosks across the hospital and choose a handful of bloggers from different departments in the hospital. These were trained in how to write short (50 word) blog posts about what they were doing and what was going on in their department. They blogged during their day and they posts were streamed live to the screens. Letting everybody in the hospital know what was going on and helping them to connect with others and feel a collective sense of pride in what they were doing.

This example was apparently very successful. It was relatively cheap, engaged staff and, critically, involved a period of training to mean that those who were doing the blogging felt comfortable and able to do so. Great example!