The baby monitor principle
A great presentation from Wolfgang Lünenbürger-Reidenbach, Head of Social Media Europe for Edelman PR. Too much to squeeze into one post, but he talked in particular about the baby monitor principle and how this, for him, describes the change in communications that we are seeing.
The story goes something like this…
Children know that if they cry, their parents will come. Before the baby monitor you ahd to get out of bed, walk along the corridor and check to see if the baby was crying or not. It took a while for you to get the answer to your question. But with the baby monitor you just need to switch it on and you can bring your baby to you; you get the answer to your question straight away.
This is true of communication. Previously you had to go out to find your customers and then listen to see if they were talking about you. Now you just to switch on the metaphorical baby monitor that the web offers and you can listen directly.
A neat explanation!
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