If you don’t engage, they won’t respond
A short session from Fred Cavazza. For him, social means share. Online everybody has something to say, you cannot hide from it. The only question really is if you want to be inside or outside; to join the conversation or to let others talk about it without you.
In this environment, information is a commodity, everything is free and as a brand or a marketeer, if you don’t engage then people won’t respond.
Experimentation is key - Dell did this with their Ideastorm, and it paid off. Others do it and even if it doesn’t work, they’ve joined the conversation and are able to adjust and ammend their social media strategy. They firms that will fail are those who don’t engage at all.
