FreshNetworks Blog

What’s the future of Advertising? There is none.

So starts a great set of slides from Paul Isakson, about the future of marketing and advertising. Isakson’s thesis is that advertising is dead and that the future is about marketing and in particular ‘new marketing’ - where the customer is at the centre and not the brand.

This approach is one that we follow at FreshNetworks - the future of marketing is about creating brand fans, having an impact on their lives so that thye remember you. You create loyal advocates of your brand who are willing to do your marketing for you through word of mouth. To acheive this is not easy but digital methods make it easier to both engage with customers in this way, but critically also to understand what customers need and want - to gain insight.

We’re about advocacy and insight at FreshNetworks, and use new digital methods to acheive this and to explore innovations in both products and services. If you want to know more let me know. In the meantime, see Isakson’s excellent slides below.

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