FreshNetworks Blog

Our latest white paper is soon to be published, but register for a free copy now by sending me an email with your details: here.

We first spoke about this in an earlier post. Some people think that the the internet and qualitative research make unlikely bedfellows. But at FreshNetworks, we think that qualitative methods are set to exploit the way we use the internet, and specifically online research communities, to share opinions and information. Though later to the table than their quantitative counterparts, applying qualitative principals online opens up exciting possibilities, with benefits for brands and consumers alike. We’re exploring these issues in this new white paper, Online Customer Communities: a new era in qualitative market research.

Last week’s event is online as a webcast. The main speeches were on Thursday and a link to the webcast is here. I spoke on this day about Community Empowerment and you can also view the speech and ensuing debate on the webcast. Let me know any comments you have or for further details of the event see summaries from Steve and Richard, who both spoke in the same session as me.

Overall it was a great event and one that sparked many thoughts both about community empowerment but more excitingly for us at FreshNetworks about engagement - in the public or the private sector.